WorkanaAssessment · AI Readiness for Marketing

How far has your team really gone with AI?This assessment gives you the honest answer.

Fewer than 7% of marketing teams use AI in a structural way.

Not a generic quiz. 29 situational questions.
Estimated time: 12 minutes.

What this assessment reveals

Is your team's AI producing output, or producing outcomes?

A lot of teams sped up production without moving any business indicator. This assessment separates internal efficiency from real impact.

If your most AI-savvy person left tomorrow, would anything break?

It's one of the 29 questions in the assessment. The answer tells you whether you have AI capability or dependency on a single person.

Is your marketing data ready for an AI to read, or does someone first need to export a spreadsheet?

Fewer than 15% of marketing teams connect campaign data to business outcomes. That's the first thing the assessment evaluates.

What you'll get

A map of where you're strong and where you're losing time.

Six dimensions evaluated: from whether your data is legible to an AI all the way to whether your customer can tell the difference.

Your archetype: a name, a story, and a mirror.

Seven possible profiles. Yours comes with a description you'll recognize and can share with your team.

Three moves for the next 30 days.

Not generic. Calibrated to your team size and what the assessment surfaced.